The new store makes shipping our BBQ across the country effortless, and it looks as good as it tastes.
Corky’s BBQ
Memphis, TN
World-famous Corky’s BBQ ships ribs nationwide. They needed an online store as good as the barbecue, with a checkout that converts.
Corky’s has been Memphis BBQ royalty since 1984, shipping ribs to fans nationwide. The barbecue was world-class; the online ordering experience wasn’t keeping up with demand.
A clunky storefront made nationwide shipping confusing and checkout slow — costing sales during their biggest gifting seasons, when a lost cart is a lost customer.
The checkout asked too much and explained too little. Shipping options confused gift buyers, mobile checkout dragged at exactly the moments demand peaked, and cart abandonment spiked every holiday season — their single biggest revenue window.
Lead with appetite, then remove every step between hungry and paid. Mouth-watering photography and a Southern-influenced design system do the selling; a simplified shipping model and one-page checkout do the closing. We tuned the whole flow around holiday gifting, the season that pays for the year.
A custom eCommerce build with simplified shipping, one-page checkout, gift bundles and a CMS the team runs themselves — load-tested for peak-season traffic.
Online revenue YoY
Conversion rate
Cart abandonment
Customer satisfaction
The lessons that carry over to businesses like this one.
In eCommerce, friction is invisible until you measure it — cart abandonment showed exactly where sales were leaking.
Appetite appeal is a conversion strategy: food-first design lifted every step of the funnel.
Build for the peak: a checkout tuned for holiday gifting pays for itself in one season.
The new store makes shipping our BBQ across the country effortless, and it looks as good as it tastes.